Increase demand & fill pipeline

Strategy meets implementation: With clear go-to-market plans and creative lead-gen approaches, we develop campaigns that make an impact - and that are measurable.

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B2B marketing is changing - with the experience from

over 500 projects we know

where the journey is going.

We combine Brand, Demand, LeadGen & ABM -

tailored to the target group, industry and offer.

Use the combination of a well-founded go-to-market strategy, creative Demand & LeadGen approaches and pragmatic implementation to increase leads and sales

We know the challenges of go-to-market & campaigning

01.

Problem

Low visibility in the market

02.

Solution

We increase your visibility in the target manufacturing/for the specific use case through razor-sharp positioning that emphasizes your USPs and, above all, inspires your target groups with relevant & creative messaging.

01.

Problem

Low budget, high expectations

02.

Solution

We complement your team with pragmatic, modern approaches that take effect quickly and show initial success - the first step towards a company-wide rethink.

01.

Problem

Lead generation in B2B has changed. Traditional inbound campaigns no longer meet the requirements of the target groups and no longer lead to the desired success on their own.

02.

Solution

We respond to the requirements of the target group and rely on full-funnel strategies & tactics. Our projects include combinations of Brand & Awareness, DemandGen, LeadGen and Account-Based-Marketing. We adapt our approach depending on the manufacturing, target group and product/solution.

01.

Problem

Marketing & Sales do not work together efficiently

02.

Solution

We improve collaboration, e.g. through dedicated campaign teams, clear processes (e.g. lead management) and shared KPIs.

01.

Problem

Campaign success and influence on the pipeline is difficult to prove

02.

Solution

We establish standardized tracking, combine data sources and set up reporting structures - for long-term KPIS such as Influenced Revenue, but also short-term KPIs that reflect the success of the campaign.

01.

Problem

In-house teams are operationally overloaded & strategically & technologically understaffed

02.

Solution

We relieve your team operationally and at the same time bring strategic drive and technological know-how to the project.

Our services for Demand & LeadGen

Go-to-market & customer journey strategies

We translate complex business models into clear strategies for market entry, launch or scaling and design integrated customer journeys across all touchpoints

Vertical Campaigns

We develop manufacturing-specific campaigns that are tailored to the language, challenges and decision-making logic of your target industries

Full-funnel strategies & always-on communication

We think in terms of full-funnel structures and build you a setup that works across all channels and over the long term. With content, ads & automations

Performance Marketing

We manage campaigns based on data across relevant channels - from LinkedIn Ads to Google Search

Content Creation

We create target group-specific creative content - the heart of your campaign that has to be convincing

Digital Sales Enablement

We equip sales teams with the content, automations and tools they need

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Our process

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Our process

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Strategic ramp up

We form the interdisciplinary campaign team from Marketing & Sales, define common goals & KPIs and ensure that Cloudbridge is onboarded as a partner

Go-to-market & campaign conception

We develop target group/solution-specific go-to-market strategies & creative campaigns

Roll-Out

We produce high-quality content assets, set up the campaigns and ensure measurability

Execution & Campaign-Success

We monitor and optimize the campaigns throughout their entire duration and enable Sales & Marketing for a consistent customer journey experience

Growth

We scale the campaign to e.g. other channels, regions, target groups, specialist areas etc.

This is how we run projects

4 steps to go-to-market excellence with our "Impact Revenue" program

Effective approaches to pipeline acceleration & building long-term competitive advantage

Download Go-to-Market Report for IT Leaders

Want to learn more?
Let's talk!

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Increase demand & fill pipeline

We know the challenges of go-to-market & campaigning

Our services for Demand & LeadGen

Our process

2nd Heading

3rd Heading

Our process

Strategic ramp up

Go-to-market & campaign conception

Roll-Out

Execution & Campaign-Success

Growth

This is how we run projects

Effective approaches to pipeline acceleration & building long-term competitive advantage

Want to learn more?Let's talk!

Want to learn more?
Let's talk!