Turn marketing and sales into a strong unit - strategically, technologically and operationally. For a targeted approach, greater visibility and sustainable market success.
Success needs more than a good product. In times of upheaval and uncertainty, you need networked teams, omnichannel communication and smart technologies. Putting the customer at the center creates a decisive competitive advantage.
Manufacturing in transition: from product to customer orientation
01.
Problem
Competitive differentiation through price and product features no longer leads to success.
02.
Solution
We help you to think from the inside-out to the outside-in: with target group-specific messages, customer-centric journeys and data-based marketing that creates proximity and enthusiasm - and doesn't just sell features.
01.
Problem
Low online visibility & no qualified leads
02.
Solution
We bring your brand into the digital age: with targeted campaigns, DemandGen playbooks and content strategies that generate leads - not likes.
01.
Problem
Marketing works operationally & without a strategic approach
02.
Solution
We work with you to develop individual marketing strategies for dedicated target group segments & solutions - from positioning and target group insights to omnichannel campaigns and key account marketing plans.
01.
Problem
Marketing & Sales are not pulling in the same direction.
02.
Solution
We create end-to-end lead management with clear processes, shared KPIs and a standardized database - for smart control from initial contact through to closing the sale.
01.
Problem
Systems do not talk to each other - and relevant touchpoints remain unused.
02.
Solution
We connect your systems to create an integrated platform for marketing, sales and service - with end-to-end data flows, automated processes and AI-supported communication.
01.
Problem
In-house teams are operationally overloaded and strategically and technologically understaffed.
02.
Solution
We are strategy partners, implementers and enablers all in one. Whether as a sparring partner for your management team or operationally as a campaign specialist - we think along with you, work with you and drive you forward.
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Empowerment of the team and continuous optimization
Value assessment
Were project goals achieved? What value did the project generate?
Marketing <> Vertrieb <> IT
As Cloudbridge, we are the technical translator for marketing, sales and service to IT. Together with the specialist departments, we develop innovative processes and strategies and transfer them efficiently into future-proof technologies.
The perfect interplay
Growth Strategy, Structures, Technology, Campaigns The unique combination of conception, process & organizational development, necessary technologies and implementation.
Pragmatic, clear & sustainable
We don't see ourselves as a service provider, but as a partner: with courage, empathy and entrepreneurial thinking, we work together to create solutions that really work. Our claim: solution-oriented, clear & future-proof - always in the interests of our customers.
Why marketing & sales determine the future of manufacturing