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Structures for easier collaboration.

We create structures that provide orientation, increase efficiency and make complexity manageable - for measurable impact in day-to-day business.

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We develop modern
We develop modern
Marketing organizations
Marketing organizations
automated processes and
automated processes and
efficient system architectures.
efficient system architectures.
We analyze and optimize your status quo, scrutinize existing business structures and technological architectures - and develop future-proof target images.

This is where structure is created - for efficiency, clarity and sustainable growth.

01.

Organization

We work with you to build a modern marketing & sales organization that is tailored to your company and, above all, to the requirements of your customer groups and markets. We take into account roles, responsibilities, processes and make or buy decisions: for organizations that promote flexible and effective marketing & sales activities instead of blocking them.

02.

Customer journey mapping

We work with you to analyze the entire customer journey - across all touchpoints, internal processes and technologies used. In interactive formats, we record external and internal impact factors, identify relevant optimization potential and white spots and derive clear measures from this.

03.

Lead and opportunity management

We bring marketing and sales together - and develop data-supported processes for lead and opportunity qualification in interactive workshops. In this way, we create the basis for automated processes, greater personalization and noticeably more efficiency in customer qualification.

04.

Process design for interest-based always-on communication

We analyse your existing data and identify relevant use cases for continuous, personalized communication based on current trends and target group interests. Based on this, we develop the strategic structure and process logic for automated communication paths along the customer journey - clearly visualized and system-compatible for marketing and sales.

The 4 dimensions for B2B growth

01
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02
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03
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04
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01
Growth Strategies
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02
Growth Structures
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03
Growth Technologies
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04
Growth Campaigns
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We bring order to systems, clarity to processes and connection to teams.

Definition of

Lead & opportunity phases

Analysis

Current customer journey

Structure

Responsibilities, to-dos, SLAs

Introduction

Smarketing strategy

Moderator

between Marketing, Sales & IT

Derivation

Marketing & Sales Processes

Marketing and sales alignment

"The focus was on presenting marketing and sales processes transparently and defining responsibilities. Thanks to the strategic approach, Cloudbridge very quickly understood where the challenges lay and solved them in a competent and customer-oriented manner. Together, we have created an infrastructure that now needs to develop further and make collaboration easier and more effective for Marketing & Sales in the future."

Holger Steingraeber
Manager Marketing Communications Global Communications I Freudenberg

Understanding change. Reach customers

"Their communication is not only professional and punctual, but also respectful and friendly, which is very important to us. The team developed new strategies, met every deadline and always had an open ear for our ideas."

Robin Venghaus
Head of Marketing DACH I Komet (Gebr. Brasseler)

Inspiration, knowledge & success

Spendings
More Text Here
12,3K
Download Here
SPENDING
2,3K
+11.4%
ALLOCATION
1,6K
+4.0%
AMOUNT
2,3K
+7.0%
Spendings
More Text Here
Current margin: April Spendings
$350.00 / $640.00
Download Here
Spendings
128,7K
Download Here
Spendings
More Text Here
12,3K
Download Here
SPENDING
2,3K
+11.4%
ALLOCATION
1,6K
+4.0%
AMOUNT
2,3K
+7.0%
Spendings
More Text Here
Current margin: April Spendings
$350.00 / $640.00
Download Here
Spendings
128,7K
Download Here

Want to learn more?
Let's talk!